Changing How Energy Drinks are Perceived

Energy Drink.

What is the first thing that comes to your mind when you hear that term?

Unhealthy? Unsafe? Too much sugar?

For many, those are some of the first thoughts that are associated with energy drinks. But how did this happen? Everybody is looking to have energy throughout the day, and everybody consumes a variety of drinks throughout the day. So a drink that gives you energy should be a good thing right? You would think yes, but for many people just seeing the word 'energy' on a beverage is enough to make them pass and choose something different. How did this happen you ask? Well there are several legitimate reasons why people have a negative image of energy drinks.

Sugar Content: It is not uncommon to pick up a can of a popular energy drink and see that it contains near or above 50 grams of sugar per can. Companies use this amount of sugar for several reasons. First of all, it does provide the consumer with a sudden burst of energy, therefore causing the drink to live up to it's "energy drink" name. However, this consumer is also then met with the infamous crash that comes with sugar. Often times, this will make the individual reach for another can so that they can feel the high again or at least get back to neutral energy levels. This cycle can lead to more cans consumed and more profits for the company.

High Price: $2? $3? Some energy drinks cost even upwards of $5 per can! This is a very high price, especially when you consider that the majority of the drink is made up of sugar. Companies can charge this amount because they know people will be willing to pay a larger amount when they are looking for a quick source of energy to wake themselves up.

Unsafe: While energy drinks themselves (if formulated correctly) are not unsafe, the addictive tendencies that are caused by high sugar contents can lead to unsafe consumption habits. Energy drinks will almost always contain caffeine, as it is one of the most studied and proven ingredients in regards to energy. Caffeine itself is very safe if consumed in proper dosages. However, if caffeine intake is too high for somebody who is not used to it, it could potentially lead to some negative side effects. This is where the negative image of them being unsafe manifests from. Uneducated consumers could drink them irresponsibly and take in too much caffeine, not understanding the consequences.

It is easy to see why people have a negative view of energy drinks, but it doesn't have to be that way! We at Fluid Energy want to change the way that you, and everyone thinks of energy drinks! That's why we set out to create an energy drink that is safe, affordable, and effective. 

Here is what sets us apart:

Sugar Free: There is absolutely no sugar in Fluid Energy. Instead of providing you with a cheap energy boost that will cause you to crash a short time later, we focus on providing you with quality energy that will last for hours.

Calorie Free: You can enjoy your Fluid Energy guilt free, as there are zero calories in our formula. 

Full Formula: Fluid Energy relies on more than just sugar and caffeine to provide you with energy. We spent hundreds of hours researching the best ingredients and ingredient combinations to give you the best possible formula to provide you with increased energy, focus, alertness, and mood. That is why we have over 10 active ingredients included in Fluid Energy to make sure that you are receiving proper benefits from your energy drink.

Affordability: We know that spending $5 a day on a coffee or energy drink can take a toll on your wallet. That is why we offer a more affordable option. At just $24.99 for 30 servings of Fluid Energy, our $0.83 per serving cost allows you to enjoy an energy drink that provides you with maximum benefit, without breaking the bank.

Safety: Fluid Energy is committed to ensuring that our product is consumed safely. This is why we clearly list every ingredient on every tub, and on our website. We also state that we encourage new users to start with a half serving to assess their tolerance to caffeine. 

At Fluid Energy, we hope to change the way people view energy drinks. We hope that by providing you with proper knowledge, and a better option for your energy needs, that we can transform the energy drink industry one tub at a time!